GEO-FRAMING

Use location analytics to pinpoint any mobile devices to get conversitions when and where you need them.

accurately build larger, targeted audienceS

Geoframing is a highly accurate audience building strategy using location analytics to pinpoint the mobile devices observed within a user-defined polygon during a particular window of time. This is totally different from geofencing, which is an ineffective digital advertising tactic that attempts to serve ads in real-time to devices in a specific geographic area. Geoframing accurately builds a larger, targeted audience of mobile device IDs or household addresses that an advertiser can reach via multiple channels, where and when they are active. Drawing on data from over 500 million devices, the IDKFA platform delivers a best-in-class tool to build audiences using Geoframes.

When building Geoframes, the context of the location is very important to consider in order to ensure you are capturing the largest, most targeted audience. Take a look at the list below for best practices when creating Geoframes, and ultimately, Geoframe audiences.

Geo-Framing
  1. User Behavior & Device Usage– Is the location a place where people are likely to spend time and use their mobile device? Or, is it more of a transient location that people move through quickly or are engaged in an activity where they don’t use their phone? Ensure your Geoframe includes areas where users are likely to be on their device, such as parking lots.
  2. Population Density– Is the location in a populated or rural area? Are there busy roads or public transportation hubs nearby?
  3. Business Density / Surrounding Businesses– Is the location a standalone structure or within a larger building like a strip mall or office park?
  4. Movements to and from the location– Does the location have dedicated parking? Or would someone have to park elsewhere and walk in order to reach the location?
  5. Layer Audiences and other Data Lines– Unlike geo-fencing, pair geoframing data with other targeting parameters or even other 3rd part data line. Make campaign laser focused by layering up geo framing with other sophisticated data-based-audiences from IDKFA.
  6. Conversions– Don’t just target with geoframing, track conversions! Understand who saw or interacted with ads and then who traveled to your location.

HTML5

SUPPORT

DEPLOY HTML5 ADS through IDKF

Animated and dynamic HTML5 Ads are supported on IDKFA. Target your travelers with these powerful ads.

HTML5 AD SUPPORT

HTML5 Ads are typically reserved for fortune 500s because they are expensive to produce. IDKFA will turn your static and/or video ads into HTML5 ads so that you can compete for travelers.

AD NETWORKS & EXCHANGES

IDKF Adtech deploys ads through all major ad exchanges and most of the smaller ones. This brings sophisticated targeting to the places online your travelers visit the most.

LIST OF networks & exchanges
    • Appnexus
    • Microsoft Ad Exchange
    • Outbrain
    • PubMatic
    • OpenX
    • Sharethrough
    • Xander
    • Rubicon
    • MoPub Inc
    • Google AdExchange
    • Facebook
    • Gourmet Ads Pty Limited
    • Yahoo Ad Exchange
    • AOL ONE Display
    • Programmatic Mechanics
    • TripleLift Inc
    • Zynga
    • Taboola Inc
    • Index Exchange Inc
    • Smaato Inc