Creative Specifications

Please contact your IDKFAdtech contact if any creative falls outside these minimum specifications or if it is not listed here.

Insertion orders and creative must be submitted at least four working days before campaign launch date. For more information contact us by  email at info@idkfadtech.com.

All campaigns will be invoiced based on IDKFAdtech server statistics.

 


Programmatic Advertising General Specifications

Standard

120 x 600
160 x 600
300 x 250
300 x 600
468 x 60
728 x 90
970 x 250

Expandable

160 x 600 (expandable to 600×600)*
300 x 250 (expandable to 600×250)*
728 x 90 (expandable to 728×315)*

* Subject to some serving restrictions. Please contact your Account Manager before building


Maximum file size

Initial: 150K maximum

Total load size*: 2.2 MB maximum

*Total load size includes initial and subsequent/polite loads

NB. Smaller file sizes can improve loading speeds and inventory reach.

Video and animation duration

Maximum animation length: 30 seconds

Maximum host-initiated play: 30 seconds

Maximum 3 loops with overall maximum duration of 30 seconds

Audio – User initiated

Maximum frame rates

Video – 24fps

GIF- 12fps


File types

Image: JPEG, PNG, GIF

Flash: SWF (Flash versions 4-10)
Due to major browser limitations in supporting Flash it is highly recommended that HTML5 or image creatives are supplied.

HTML5: JavaScript, JPEG, PNG, and GIF

HTML5 Video: suitable for cross-browser delivery – discuss with your campaign manager


For HTML5 Creatives

All creatives must:

  • Be free of applications including, but not limited to, ActiveX, viruses, exit pops, spyware, and malware.
  • When clicked, landing page should open in a new tab/window.
  • Creative must include a minimum 1px border of contrasting colour to the background colour of the creative.
  1. HTML5 creative files should be provided in a ZIP-archive format which contains all files in one folder. No subfolders are supported.
  2. ZIP archives should contain one HTML file called index.html. All other files, if any need to be within the same folder.
  3. Total files sizes after archiving should not exceed 150KB.
  4. Creative must include a minimum 1px border of contrasting colour to the background colour of the creative.
  5. All calls from HTML5 creative, including those within the index.html file need to be secure.

All ad and third party tracker calls must be secure

Ads must not exceed 50% of a user’s CPU.

Creative coding must not use cross-domain scripting or set cookies in unapproved domains.

All landing pages must be crawlable

The requirements above are applicable to HTML5 creatives hosted on IDKFAdtech’s side. HTML5 creatives hosted externally only need to be compliant with requirements outside this section.


Pre-roll Video Assets Best Practices

Video

File format: .mov or .mp4

Dimensions: 1280×720, 1920×1080, or 1440×1080

Aspect ratio: 16:9 or 4:3

Codec: H.264

Frame Rate: 23.98 or 29.97

Bitrate: At least 20 Mbps

Length: 15 or 30 seconds

File size: Up to 500MB (smaller the size the better)

Black bars: No black bars

Letterboxing: No letterboxing

Audio

Codec: PCM (preferred) or AAC

Bitrate: At least 192 Kbps

Bit: 16 or 24 bit only

Sample rate: 48 kHz

Audio settings: Required

Optional Companion Creatives

Companion banner size 20K.

Companion can be an image or HTML5.

Companion banner animation time should be 15 seconds.

Companion banner 18-24 FPS.

Include 300×250, 728×90, and 300×60 companion banner options.


Mobile Advertising General Specifications

  • IMG files (gif/jpg/png format) or HTML mobile creative must be provided – with impression and click trackers in addition to any other tag types. Third party tags are accepted, however they may result in limited reach.
  • Creative must be approved at least 48 hours prior to campaign launch.
  • Creative must include a minimum 1px border of contrasting colour to the background colour of the creative.
  • As a minimum a 320×50 / 300×50 format must be provided for any campaign targeting smartphones.
  • HTML 5 mobile creative: maximum size 150KB and 2.2MB polite load
  • Best Practice: For times when a user’s browser does not support creative functionality (e.g HTML5), please provide a standard image file.

Smartphone

Format Dimensions Max file size
Standard banner 300 x 50 25 KB
Standard banner (Wide) 320 x 50 25 KB

Tablet

Format Dimensions Max file size
Leaderboard 728 x 90 50 KB
MPU 300 x 250 50 KB

Feature phone

Format Dimensions Max file size
Small 120 x 20 3 KB
Medium 168 x 28 4 KB
Large 214 x 36 5 KB

Rich media

Format Dimensions (expanded 320 x 480) Max file size
Standard banner 300 x 50 50 KB
Standard banner (Wide) 320 x 50 50 KB

Pre-roll Video Assets Best Practices

Tracking

  • If you are not using a major third party adserver, please provide instructions for third party click tracking.

Supported creative

  • HTML5, gif, jpg, png.
  • Due to incompatibility with mobile and tablet devices we do not accept Flash® tags.

Pixels

  • We are able to utilise existing IDKFAdtech pixels.
  • If we are implementing IDKFAdtech pixels please ensure they are implemented and firing at least 48 hours prior to campaign live date.
  • Pixel type, placement and quantity to be discussed prior to signing IO.

Rich Media

  • IDKFAdtech works with most commercial rich media companies. All rich media applications, such as video or DHTML, should occur within the standard purchased pixel space. Expanding units must be user initiated.

Animation | Looping

  • Total animation time may not exceed 30 seconds and may not exceed 3 loops of animation within the 30 second limit.
  • Ads may not employ persistent rapid or “strobing” animation of any graphic, copy or background elements.

Audio

  • Audio default state is mute and activation must be user-initiated on click.
  • Audio shut-off functionality must be clearly visible to the user.

Ad expansion

  • Ad expansion must be user-initiated
  • Ad expansion or contraction functionality must be clearly visible to the user
  • The method of ad expansion and contraction must be the same (e.g. rollover or click)
  • Close on roll off or must have [x] or “close [x]” on upper right corner of ad

Video

  • Video time may not exceed 30 seconds unless it is streamed, in which case there are no time restrictions
  • Video can play on initial load or be user-initiated via rollover or click
  • Audio must be user-initiated by click

Distinctive content

  • Ads must not be designed to mimic news or editorial content
  • Ad content must be clearly distinguishable from normal web page content and have clearly defined borders

Native Assets Best Practices

Asset Description Requirements COPY (Filled by client)
*Advertiser name Advertisers name to
display in the creative
Maximum 25 single byte characters
*Logo image Advertisers logo Minimum size: 100 x 100 pixels
Supported image file formats: jpg, png
Maximum width/height: 2000 pixels
Maximum file size: 1200 KB
Aspect ratio: 1 : 1
Color model: RGB (CMYK is not supported)
*Image Image to promote the
advertiser’s product or service
Minimum size: 1200×627 pixels
Supported image file formats: jpg, png
Maximum width/height: 2000 pixels
Maximum file size: 1200 KB
Aspect ratio: 1.91 : 1
Color model: RGB (CMYK is not supported)
*Headline The headline to display in the creative Maximum 25 single byte characters
Long headline An alternate, longer version of
the headline.
This only appears in certain native layouts
Maximum 50 single byte characters
*Body text Body text describing the
product or service
Maximum 90 single byte characters
Long body text An alternate, longer version of
the body text describing the
product or service.
This only
appears in certain native layouts
Maximum 150 single byte characters
*Call to action The text on the ad’s call-to-action button or link.
For example, “Shop now”
Maximum 15 single byte characters

*Assets required


Advertising Policy

All advertisements are subject to approval by IDKFAdtech. IDKFAdtech reserves the right to refuse any ad submission which does not meet the requirements specified above, or is deemed otherwise inappropriate, distracting, or harmful to the online user experience. Please also see our Advertising Terms & Conditions.